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Toward Less Homogenous TV

机译:走向同质电视

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摘要

On August 16, 2005, Veronis Suhler Stevenson started shipping its 2005 Communications Industry Forecast report. Within days, media types nationwide were engrossed in more than 500 pages of text, charts, tables, and spreadsheets detailing trends and forecasts on spending in industry segments such as yellow pages advertising; consumer coupons; public relations; and broadcast, cable, and television advertising. Copyright law prevents verbatim reproduction of Veronis Suhler Stevenson's material in this space, but it is fair to say that the report resonates with stories in the popular press and anecdotal reporting on viewing and spending trends that are of interest to participants in the pitched battle between carriers, broadcasters, and cable operators for television subscribers.
机译:2005年8月16日,Veronis Suhler Stevenson开始发布其2005年《通信行业预测》报告。几天之内,全国各地的媒体类型就被500多页的文字,图表,表格和电子表格所吸引,详细描述了趋势和对行业细分支出的预测,例如黄页广告;消费券;公共关系;以及广播,有线电视和电视广告。版权法禁止在该空间中逐字复制Veronis Suhler Stevenson的材料,但是可以说,该报告与流行媒体的故事和有关观看和支出趋势的轶事报道产生了共鸣,这是运营商之间激烈竞争中参与者所感兴趣的,广播公司和有线电视订户的有线电视运营商。

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