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首页> 外文期刊>Applied Economics >Why do we adopt environmentally friendly lawn care? Evidence from do-it-yourself consumers
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Why do we adopt environmentally friendly lawn care? Evidence from do-it-yourself consumers

机译：为什么我们采用环保草坪护理？自己动手的消费者提供的证据

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摘要

This study identifies the factors determining the purchase frequencies of organicatural fertilizers (ONFs) with a focus on do-it-yourself (DIY) consumers' perceptions and motives. The estimation results of the generalized ordered logit model provide statistical evidence that environmental perceptions are critical factors in directing DIY consumers to purchase ONFs frequently. The results imply that educational programmes, informational campaigns, or advertisements to improve their perceptions on the potential negative impacts of fertilization on the environment may increase the purchase frequencies of ONFs. In addition, the results show that DIY consumers perceive that it is worth using ONFs despite their higher prices than chemical fertilizers. Their purchase frequencies will increase if they positively perceive the values of ONFs and are willing to pay a premium for ONFs. Moreover, the purchasing behaviour of DIY consumers is associated with their perceptions of neighbourhood landscaping. If neighbours or homeowner associations encourage landscaping improvements in their community, DIY consumers may increase their purchase frequencies of ONFs accordingly.
机译：这项研究确定了决定有机/天然肥料（ONF）购买频率的因素，并着重于自己动手（DIY）消费者的看法和动机。广义有序logit模型的估计结果提供了统计证据，表明环境感知是引导DIY消费者频繁购买ONF的关键因素。结果表明，提高人们对受精对环境的潜在负面影响的认识的教育计划，宣传活动或广告可能会增加ONF的购买频率。此外，结果表明，DIY消费者认为，尽管ONF的价格高于化学肥料，但仍值得使用。如果他们积极地理解ONF的价值并愿意为ONF支付溢价，他们的购买频率将会增加。此外，DIY消费者的购买行为与他们对社区美化环境的看法有关。如果邻居或房主协会鼓励对其社区进行美化，DIY消费者可能会相应增加其购买ONF的频率。

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