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首页> 外文期刊>Applied Mathematical Modelling >Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: A note
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Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: A note

机译：带有不完善项目以及对价格和广告敏感的需求的两阶段供应链的最优生产和分销策略：注释

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摘要

This paper develops inventory models of a vendor–buyer supply chain with imperfect products and shortages based on Rad et al. (2014) and assumes that both the selling price and advertisements influence market demand. For this reason, the buyer mandates an advertising company for promoting the product. The objective of the paper is to determine pricing, advertising, lot-sizing, backordering, and shipment policies under independent and joint optimization. Numerical examples and a sensitivity analysis illustrate the proposed models. The results indicate that coordination becomes more and more advantageous for the supply chain as the sensitivity of demand to price or advertisements increases. Furthermore, as the uncertainty in item quality increases, the buyer reduces its demand to better match demand and supply.
机译：本文基于Rad等人的理论，建立了一个产品不完善，短缺的卖方-买方供应链的库存模型。 （2014年），并假设销售价格和广告都会影响市场需求。因此，买方要求广告公司对产品进行促销。本文的目的是在独立和联合优化下确定价格，广告，批量，滞后订货和运输策略。数值算例和敏感性分析说明了所提出的模型。结果表明，随着需求对价格或广告敏感性的增加，协调对于供应链变得越来越有利。此外，随着物品质量不确定性的增加，购买者减少了其需求，以更好地匹配需求和供应。

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