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Dual-channel supply chain: A strategy to maximize profit

机译：双渠道供应链：最大化利润的策略

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摘要

The rapid pace of e-commerce development has resulted in several manufacturers selling their products online to stay competitive and increase accessibility to their products. This paper investigates the effect of adopting a dual-channel (comprised of a traditional retail channel and a direct online channel) on the performance of a two-level supply chain (manufacturer-retailer). Through this strategy, the manufacturer would like to offer customized products through a direct online channel (i.e. make-to-order), in addition to offering its standard product through the traditional retail channel (i.e. make-to-stock). The objective is to maximize the total profit of the system when this strategy is adopted. A linear demand function is used for both channels in which the demand depends on the selling prices (markup margin), the quoted delivery lead-time, and product differentiation. This investigation is compared to a benchmark scenario, where the supply chain is comprised of a single-channel strategy (retail channel only) where one type of product is offered; the standard product. In both strategies, the paper analyzes the change in the profit, markup margin and the inventory decisions that result from adopting the dual-channel strategy. The findings of this paper demonstrate that adding a customized-product online channel would increase the profit of the centralized supply chain system. However, it created a conflict due to competition between the retail and online channels. A numerical example and sensitivity analysis have been used to demonstrate this effect and to draw specific managerial insights.
机译：电子商务发展迅速，导致一些制造商在线销售其产品，以保持竞争力并增加其产品的可及性。本文研究了采用双渠道（包括传统零售渠道和直接在线渠道）对两级供应链（制造商-零售商）的绩效的影响。通过这种策略，制造商除了通过传统零售渠道（按库存生产）提供标准产品外，还希望通过直接在线渠道（即按订单生产）提供定制产品。目的是在采用该策略时最大化系统的总利润。两种需求都使用线性需求函数，其中需求取决于售价（加价幅度），报价交货时间和产品差异。将该调查与基准情景进行比较，在基准情景中，供应链由提供一种产品的单渠道策略（仅零售渠道）组成；标准产品。在这两种策略中，本文都分析了采用双渠道策略后利润，加价幅度和库存决策的变化。本文的研究结果表明，添加定制产品在线渠道将增加集中式供应链系统的利润。但是，由于零售渠道和在线渠道之间的竞争，它造成了冲突。数值示例和敏感性分析已用于证明这种效果并得出特定的管理见解。

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  • 来源
    《Applied Mathematical Modelling》 |2016年第22期|9454-9473|共20页
  • 作者

    Raaid Batarfi; Mohamad Y. Jaber; Simone Zanoni;

  • 作者单位

    Department of Mechanical and Industrial Engineering, Ryerson University, Toronto, Ontario MSB 2K3, Canada;

    Department of Mechanical and Industrial Engineering, Ryerson University, Toronto, Ontario MSB 2K3, Canada;

    Department of Mechanical and Industrial Engineering, Universita degli Studi di Brescia, Via Branze, 38, Ⅰ-25123 Brescia, Italy;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Supply chain; Dual-channel; Customization; Consignment stock;

    机译：供应链;双通道;定制;寄售库存;

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