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A novel hybrid decision-making model for determining product position under consideration of dependence and feedback

机译：考虑依赖和反馈的确定产品位置的新型混合决策模型

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With the development of information and communications technology, people are gradually replacing paper maps with vehicle telematics systems (VTS). VTS provides customers with navigation services, as well as other functions and system services. This study discusses the development trend of VTS products/services and customers' needs for navigation and location services, audio-video and entertainment services, communications and information services and safety and security services. Automobile manufacturers and VTS product/service providers should determine new product development strategies based on their customers' needs, as these needs will directly influence future sales. To assist in determining customers' VTS needs and intentions, this study evaluated customers' important VTS product/service criteria. A novel MCDM (Multiple Criteria Decision-making) model was applied that integrated four MCDM techniques: decision-making trial and evaluation laboratory (DEMATEL); principal component analysis (PCA); analytical network procedures (ANP); and Vlse Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR). These four techniques were applied to determine the product's position and improve the four VTS service systems for obtaining the best win-win service solution. This paper proposed the key driving aspect of the four VTS service systems and determined their product's position based on the proposed model. The conclusions are also suggestions for service providers to improve upon existing service functions and plan further utilities for the next generation of VTS service systems. This study also aids VTS service system providers in determining their product's position and proposing their new value position.
机译：随着信息和通信技术的发展，人们逐渐用车辆远程信息处理系统（VTS）代替纸质地图。 VTS为客户提供导航服务以及其他功能和系统服务。这项研究讨论了VTS产品/服务的发展趋势以及客户对导航和定位服务，视听和娱乐服务，通信和信息服务以及安全和安保服务的需求。汽车制造商和VTS产品/服务提供商应根据客户需求确定新产品开发策略，因为这些需求将直接影响未来的销售。为了帮助确定客户的VTS需求和意图，本研究评估了客户重要的VTS产品/服务标准。应用了一种新颖的MCDM（多标准决策）模型，该模型集成了四种MCDM技术：决策试验和评估实验室（DEMATEL）；决策试验和评估实验室（DEMATEL）。主成分分析（PCA）；分析网络程序（ANP）；和Vlse Kriterijumska Optimizacija I Kompromisno Resenje（VIKOR）。这四种技术被用来确定产品的位置，并改进四个VTS服务系统以获得最佳的双赢服务解决方案。本文提出了四个VTS服务系统的关键驱动方面，并根据提出的模型确定了它们的产品位置。这些结论也为服务提供商提供了建议，以改善现有的服务功能并为下一代VTS服务系统规划更多的实用程序。这项研究还帮助VTS服务系统提供商确定其产品位置并提出其新的价值位置。

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