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首页> 外文期刊>Arabian Journal for Science and Engineering >Examining Web Search Trends Across Arab Countries
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Examining Web Search Trends Across Arab Countries

机译：检查整个阿拉伯国家的网络搜索趋势

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摘要

The Web has become a major worldwide source of information and services. It has emerged as a worldwide phenomenon; almost every one in this world uses the Web in order to fulfill a specific need such as finding information, buying or selling etc. In this research, we have tried to investigate and understand the searching trends in the Arab countries over the period from 2004 to 2009. Top searched queries by Arab users of Google's search engine and the average query length were also evaluated. Google Insights for Search is another service related to search query trends from Google that is utilized. The total number of queries collected from Google Insights for Search was 5,113 queries submitted to Google search engine during a 6-year period, covering 18 of the Arab countries. Findings showed that there was some consistency in the search trends across all studied Arab countries, with a concentration on search topics related to entertainment, recreation, computer, or the Internet. Some topics have an increased share of queries as we moved from 2004 up to 2009; others have decreased in their share during the same time period. Users consistently concentrate their searches for topics related to entertainment or recreation. Users also tend to submit more queries in their native language rather than using English. Finally, users tend to submit too short queries with two terms or less. Insights are provided on the possibility of utilizing such information in search engine optimization or for a marketing purpose.
机译：Web已成为世界范围内信息和服务的主要来源。它已成为一种全球现象。这个世界上几乎每个人都使用Web来满足特定需求，例如查找信息，购买或出售等。在这项研究中，我们试图调查和了解2004年至2004年期间阿拉伯国家的搜索趋势。 2009年。还评估了谷歌搜索引擎的阿拉伯用户搜索量最高的查询以及平均查询长度。 Google搜索解析是另一项与Google利用的搜索查询趋势相关的服务。在6年内，从Google Insights for Search收集的查询总数为5,113个提交给Google搜索引擎的查询，覆盖了18个阿拉伯国家。调查结果表明，在所有研究的阿拉伯国家中，搜索趋势存在一定的一致性，主要集中在与娱乐，娱乐，计算机或互联网相关的搜索主题上。从2004年到2009年，有些主题的查询份额有所增加；同期，其他人的份额减少了。用户始终集中搜索与娱乐或娱乐相关的主题。用户也倾向于使用其母语而不是英语提交更多查询。最后，用户倾向于提交少于两个字词的简短查询。提供了关于在搜索引擎优化中或出于营销目的利用此类信息的可能性的见解。

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