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How business model innovation overcomes barriers during manufacturers' servitization transformation: a case study of two top piano manufacturers in China

机译:商业模式创新如何在制造商培训转型期间克服障碍:在中国两个顶级钢琴制造商的案例研究

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摘要

Servitization is important for manufacturers' strategic transition, yet applying servitization has significant barriers. Business model innovation is regarded as a systematic solution of overcoming the barriers. However, it has been insufficiently studied especially in emerging economies. Therefore, we conducted a multi-case study of two leading piano manufacturers engaging in services in China, and explore the process of business model innovation for their servitization. This study finds that, with the facilitation of dynamic capabilities, manufacturers address the barriers through business model innovation in three elements of content, structure and governance, and finally form a new business model with ambidexterity, in which efficiency-centred theme and novelty-centred theme can coexist, interact, and dynamically match with emerging economies' context. This study provides new insights on how manufacturers in emerging economies conduct business model innovation for realizing their servitization transformation.
机译:培训对于制造商的战略转型非常重要,但申请驾驶具有重要的障碍。商业模式创新被认为是克服障碍的系统解决方案。然而,特别是在新兴经济体中研究过。因此,我们对中国服务的两家领先的钢琴制造商进行了多案例研究,并探讨了他们培训的商业模式创新过程。本研究发现,随着动态能力的促进,制造商通过在内容,结构和治理的三个要素中通过商业模式创新来解决障碍,最终用柔性的主题和新颖的主题和新颖的主题主题可以共存,互动,与新兴经济体的上下文共享。本研究提供了新的见解,了解新兴经济体如何开展业务模式创新以实现其培训转型。

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