Instead of traditional coercive or hard power approaches, China is increasingly using economic and diplomatic levers to influence the behaviors of nations in the region. Its concerted strategy combines an ever-expanding definition or brand of soft power with public initiatives to advance its interests and image. Although smaller, developing nations in the Indo-Asia-Pacific region may be more susceptible to such Chinese charms, the widespread use of such tactics that employ everything from state-owned enterprises and media groups to private industry and cultural organizations is increasingly troubling to some people.
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