Japan's beer industry will remain very challengingrnthroughout our forecast period to 2020, driven by negative demographicrndynamics, consumers favouring other alcoholic drinksrncategories and intense competition in the sector. The mega-mergerrnbetween AB InBev and SABMiller will nonetheless provide some dynamism,rnby pushing Japanese brewers to increase their scale throughrnoverseas expansion and consolidation in the domestic market.
展开▼
