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Japanese Brewers Have Big Ambitions Abroad

机译：日本啤酒酿造商在国外雄心勃勃

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Faced with declining growth prospects in Japan, domestic brewers havenembarked on a mergers and acquisitions (M&A) spree in recent years.nKirin has invested more than US$4bn in overseas expansions in 2011.nBearing out its international growth ambitions, Kirin pounced on thenacquisition of Brazilian brewer Schincariol, which gave it an enviablenfoothold in one of the highest growth markets in the world. Asahi also hasnits sights set frmly on the growth opportunities abroad and is targetingnto boost sales from JPY2trn (US$25.6bn) to JPY2.5trn (US$32.1bn) byn2015, with at least 20% of its overall revenues generated from overseasnmarkets. With a continued yen strength equipping Japanese brewersnwith a stronger buying power, they are likely to ramp up their overseasnexpansion pace in the near term.
机译：面对日本增长前景的下滑，近年来国内酿酒商开始并购狂潮.nKirin在2011年已投资超过40亿美元用于海外扩张。巴西啤酒制造商Schincariol，使它在世界上增长最快的市场之一中立足。朝日还着眼于海外增长机会，并计划到2015年将销售额从20亿日元（256亿美元）提高到25亿日元（321亿美元），其总收入的至少20％来自海外市场。随着日元持续走强，日本啤酒制造商将拥有更强大的购买力，他们可能会在短期内加快其海外扩张步伐。

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