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A Growing Market For Higher Value Beers

机译:高价值啤酒的不断增长的市场

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摘要

A brewery set up by Cambodian brewer Khmer Brewery is due to nlaunch on November 1. The brewery is funded and commissioned nby Cambodian construction materials and consumer products sup-nplier Chip Mong Group. Khmer’s expansion is illustrative of its nconfidence in the Cambodian beer market growth story and it aims nto produce 1-2mn hectoliters of beer annually. Although per capita nbeer consumption levels in Cambodia remain relatively low, the ndomestic beer market is quickly expanding due to a proliferation nof the beer culture among local consumers. Signs of consumer nuptrading are increasingly apparent in the Cambodian beer market nand consumers’ growing demand for quality should serve to fuel ngreater momentum in overall beer sales.
机译:柬埔寨酿酒厂高棉啤酒厂将在11月1日启动啤酒厂。该啤酒厂由柬埔寨建筑材料和消费品供应商Chip Mong Group资助和委托。高棉的扩张说明了其对柬埔寨啤酒市场增长的信心,它的目标是每年生产1-2百万百升啤酒。尽管柬埔寨的人均啤酒消费水平仍然较低,但由于本地消费者中啤酒文化的扩散,国内啤酒市场正在迅速扩大。在柬埔寨啤酒市场上,消费者数量激增的迹象越来越明显,而消费者对质量的不断增长的需求应有助于推动啤酒总销量的增长。

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