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A Comparison of International Travel Between an Emerging and a Mature Source Market

机译:新兴市场与成熟客源市场之间的国际旅行比较

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摘要

Little research has been published on the evolution of markets, but markets, like destinations, should evolve over time. A market's collective travel behavior should change as residents become more experienced international tourists. Market evolution may be triggered by rapid economic development. As Tourists become more experienced, their destination choice, travel patterns and package tour propensity should change. This paper compares the international travel patterns of similar source markets at different stages of their travel life cycles. Hong Kong can be considered as an established source market, whereas Macau is a rapidly emerging source market. The study identifies significant differences in destination choice, package tour propensity, long-haul travel propensity, motivations and behavior within destinations. The authors conclude the paper by offering a number of propositions about market evolution.
机译:关于市场发展的研究很少发表,但是市场,如目的地,应该随着时间而发展。市场的集体旅行行为应随着居民成为更有经验的国际游客而改变。经济快速发展可能触发市场发展。随着游客变得越来越有经验,他们的目的地选择,旅行方式和旅行团的偏好应会改变。本文比较了相似来源市场在其旅行生命周期的不同阶段的国际旅行模式。香港可以被视为已建立的货源市场,而澳门是一个迅速崛起的货源市场。该研究确定了目的地选择,旅行套餐倾向,长途旅行倾向,目的地内的动机和行为方面的显着差异。作者通过提供有关市场演变的一些命题来结束本文。

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