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Rakuten ponders US$1.9bn bond issue to support mobile launch

机译:乐天考虑发行19亿美元债券以支持移动发行

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The Nikkei business daily reports that Japanese e-tailer Rakuten is considering issuing bonds worth up to JPY200 billion (US$1.86 billion), as it pushes ahead with its plan to enter the domestic market as the country's fourth mobile network operator (MNO). Japan's biggest e-commerce company submitted an application for cellular frequencies to the Ministry of Internal Affairs and Communications (MIC) in February this year, aiming to launch the new service in 2019 offering tariff plans linked to its online shopping platform in a bid to lure in customers. Rakuten - which has some experience of the market already via its MVNO venture with host network operator NTT DOCOMO that has amassed around 1.4 million customers - is targeting signing up around 15 million customers by the end of year ten, by throwing down the gauntlet to Japan's dominant 'big three', NTT DOCOMO, KDDI (au) and SoftBank. To help realise this, the group established a new wireless venture, Rakuten Mobile Network, in January 2018, with Rakuten's chairman and CEO, Hiroshi Mikitani, at the helm. The company will invest JPY600 billion to deploy base stations and ancillary infrastructure, it said.
机译:日经商业日报报道,日本电子零售商乐天正在考虑发行价值高达2000亿日元(约合18.6亿美元)的债券,以推动其作为日本第四大移动网络运营商(MNO)进入国内市场的计划。日本最大的电子商务公司于今年2月向内务和通信部(MIC)提交了蜂窝频率的申请,旨在于2019年推出这项新服务,提供与其在线购物平台相关的收费计划,以吸引用户在客户中。 Rakuten-通过与主机网络运营商NTT DOCOMO的MVNO合资企业已经拥有一定市场经验的电信公司,该公司已经积累了约140万客户。该公司的目标是到10年年底之前将约1500万客户签约,方法是放弃对日本的挑战占主导地位的“三巨头”,NTT DOCOMO,KDDI(au)和软银。为了实现这一目标,该集团于2018年1月成立了一家新的无线企业Rakuten Mobile Network,由Rakuten的董事长兼首席执行官Mikitani Hiroshi掌舵。该公司表示,该公司将投资6000亿日元以部署基站和辅助基础设施。

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    《Asia Pacific telecom》 |2018年第4期|9-10|共2页
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