A Credit Card Program That Works for Community Banks

KATE YOUNG

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A Credit Card Program That Works for Community Banks

机译：适用于社区银行的信用卡计划

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True or false? If you want a credit card program that gives you transparency and control over your customer relationships, you have to build it yourself. Eight years ago, ServisFirst Bank in Birmingham, Ala., answered that question with a resounding "true." Today, however, you might arrive at a different answer. Because when ServisFirst set out to issue its own credit card, it brought perennial community bank challenges to the drawing board-and designed a solution specific to those needs. Here's how one bank helped change the way we think about agent credit card programs.

机译：对或错？如果您想要一个信用卡程序，该程序可以使您透明并控制客户关系，则必须自己构建它。八年前，位于阿拉巴马州伯明翰的ServisFirst Bank用一个响亮的“真实”回答了这个问题。但是，今天，您可能会得出不同的答案。因为当ServisFirst开始发行自己的信用卡时，它给绘图板带来了长期的社区银行挑战，并设计了针对这些需求的解决方案。这是一家银行帮助改变我们对代理商信用卡计划的看法的方式。

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《ABA banking journal》 |2019年第2期|42-45|共4页
作者
KATE YOUNG;
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ABA Banking Journal;

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A Credit Card Program That Works for Community Banks

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