Compliant Digital Marketing: Making the Most of Today's Tools

EVAN SPARKS

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Compliant Digital Marketing: Making the Most of Today's Tools

机译：合规的数字营销：充分利用当今的工具

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In March, the U.S. Department of Housing and Urban Development filed a landmark lawsuit against Facebook, alleging that the Silicon Valley giant was violating the Fair Housing Act by filtering housing-related advertising to potential viewers based on protected characteristics, such as race, sex and disability. In the case, which is still pending, HUD alleged that Facebook enabled housing advertisers to exclude-for example-parents, foreign-born individuals and customers interested in accessible units from seeing ads.

机译：今年3月，美国住房和城市发展部对Facebook提起了具有里程碑意义的诉讼，指控硅谷巨头违反了《公平住房法》，并根据种族，性别和性别等受保护的特征过滤了与潜在观众相关的房屋相关广告。失能。在此案（仍在审理中）中，HUD声称Facebook使房屋广告商能够排除例如父母，外国出生的个人以及对可访问单元感兴趣的客户看到广告。

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《ABA banking journal》 |2019年第5期|20-21|共2页
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EVAN SPARKS;
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Compliant Digital Marketing: Making the Most of Today's Tools

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