Jeffrey Ball-like many community bankers-is an advocate. For customers. For the community. And for the banking industry. Ball is the president and CEO of Friendly Hills Bank, a $125 million institution based in Whittier, California, that serves Los Angeles and Orange County. He is also the chairman of ABA's Government Relations Council, which shapes the industry's policy priorities in Washington. In the latter leadership position, Ball sees the council's mission as one of helping the industry create a better environment for banks to support economic growth. That includes advocating for what ABA calls tailored regulations that focus on banks' business models and risk rather than arbitrary asset thresholds.
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