Three Ways Bank CEOs Can Lead the Social Media Charge

DOUG WILBER

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Three Ways Bank CEOs Can Lead the Social Media Charge

机译：银行首席执行官可以引领社会媒体收费三种方式

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People want to see company leaders with a bustling digital presence-and this is especially true in an age where companies can gain and lose customers online. In one survey, 78 percent of U.S. readers of financial publications said they felt it was important for CEOs to communicate about their company using social media. And yet the same survey mentions that only one in four CEOs in the S&P 500 and FTSE 350 Index have active accounts.

机译：人们希望看到公司领导人具有繁华的数字存在 - 这在公司可以在线获得和失去客户的年龄尤其如此。在一项调查中，78％的美国金融出版物的读者表示，他们认为首席执行官使用社交媒体对其公司进行沟通非常重要。然而，同样的调查提到，S＆P 500 500 500 500 5 500和FTSE 350索引中只有一个中只有一个有效的帐户。

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《ABA Banking Journal》 |2020年第3期|18-19|共2页
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DOUG WILBER;
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Three Ways Bank CEOs Can Lead the Social Media Charge

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