Two years ago, Adam Grant became famous with a very big idea: that generosity toward others gets you farther in business than selfishness. Grant's basic argument is simple: There are three kinds of people in the world, givers, takers and matchers (those whose dominant style is determined by whether they're dealing with a giver or a taker). Crude intuition suggests that in a cutthroat world, takers get ahead. Grant marshals evidence from psychology and behavioral economics to suggest that on the whole, givers have an advantage-especially over the long run, when true colors eventually show.
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