...butthe challenge of a bad banking image is not goneIt came as a bit of a shock to a Midwestern community bank CEO to learn that 21 % of his own customers thought banks like his were part of the subprime crisis. That was only a couple of months ago and the bank, like most of its peers, had no involvement in the subprime mortgage business."These are the people that like us," the banker observed, adding, "It's hard to get people to go below the surface" of the negative headlines and stories in the media.The customer survey he used was included in an ABA Toolbox called "Telling Your Bank's Story"—a resource for banks to help offset the effects of negative publicity stemming from the financial crisis and its ongoing fallout.
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