Making social media policy stick

Steve Cocheo

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Making social media policy stick

机译：坚持社交媒体政策

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Arvest Bank pays three employees to do nothing but ish all week.rnOf course, they're not casting for largemouth bass. The three troll websites and the social media scene for mentions about Arvest, and for communications by Arvest employees that, perhaps, ought best be kept off the web.rn"And when they catch a fish, it's normally a big one," says Tammy Kee, Arvest senior vice-president and group compliance director. Arvest, an $11 billion-assets bank headquartered in Fayetteville, Ark., doesn't kid around.

机译：Arvest Bank支付了三名员工整周无所事事的权利。当然，他们并没有投大嘴鲈鱼。这三个巨魔网站和社交媒体网站提到了Arvest，并与Arvest员工进行了交流，也许最好不要上网。“当他们钓到鱼时，通常是一条大鱼，” Tammy说Arvest高级副总裁兼集团合规总监Kee。 Arvest是一家资产达110亿美元的资产银行，总部位于阿肯色州费耶特维尔（Fayetteville）。

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《Asian development review》 |2010年第7期|P.3436|共2页
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Steve Cocheo;
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Making social media policy stick

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