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Keeping the Most Trusted Banking Channel Trustworthy

机译:保持最受信任的银行渠道的信誉

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摘要

The ATM is the world's most trusted banking channel. Up to 80 percent of all transactions take place at the ATM. In fact, consumers so trust the ATM that rarely does anyone even bother to count the cash dispensed. Although millions of self-service transactions take place without incident, it is imperative as an industry that we maintain the unique trust consumers have placed in the channel. One only needs to heed the daily news headlines to know there are growing issues surrounding security within the financial services industry - issues which could cause customers to question the legitimacy of their bank's ability to provide a truly secure channel.
机译:自动柜员机是世界上最受信任的银行渠道。多达80%的交易是在ATM上进行的。实际上,消费者如此信任ATM,几乎没有人会理会分配的现金。尽管无数次自助交易都发生了,但是作为一个行业,我们必须保持消费者对渠道的独特信任。人们只需要留意每日新闻头条,就可以知道金融服务行业内围绕安全性的问题正在日益增加,这些问题可能导致客户质疑其银行提供真正安全通道的能力的合法性。

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