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首页> 外文期刊>ABA Banking Journal >You're closer to Niketown than you think
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You're closer to Niketown than you think

机译：您比想像中的离Niketown更近

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Somehow you're not really surprised by the funky office in an old hotel in Manhattan's former department-store district. Someone with the memorably different name, Paco Underhill, you wouldn't expect to inhabit a cubicle in a corporate glass and steel box. The president of Envirosell, a research and consulting company, fits the offbeat space perfectly. Self-described as a "tall, bald, stuttering research wonk," Underhill probably knows more about the shopping habits of people than any person on the planet. He has written two books on the subject, Why we buy, and Call of the mall. His company, which occupies what was the old hotel's second-floor lobby, developed a proprietary methodology to document and analyze shopping behavior. It uses small video cameras, on-site "trackers," mapping programs, and interviews with customers on site. (He puts no stock in focus groups because "people say what you want to hear.").
机译：不知何故，您对曼哈顿原百货商店区一所旧旅馆中时髦的办公室并不感到惊讶。有着令人难忘的名字的Paco Underhill，您不会期望在公司的玻璃和钢制盒子中居住一个小隔间。研究和咨询公司Envirosell的总裁非常适合另类空间。自称为“高大，秃顶，口吃的研究狂”，Underhill可能比地球上的任何人都更了解人们的购物习惯。他写了两本书，主题是“我们为什么购买”和“购物中心的呼唤”。他的公司占据了这家老酒店的二楼大厅，并开发了一种专有的方法来记录和分析购物行为。它使用小型摄像机，现场“跟踪器”，制图程序以及对现场客户的采访。 （他没有把焦点放在焦点小组中，因为“人们说出您想听的话。”）。

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