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首页> 外文期刊>The Asian Wall Street Journal >What Happens When Global Strategy Go Wrong
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What Happens When Global Strategy Go Wrong

机译：全球战略出错时会发生什么

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Japan's leading mobile operator, NTT DoCoMo Inc., announced in early April that it would write down the reduced value of its investment in AT&T Wireless Services Inc., a move expected to contribute to an extraordinary loss of about one trillion yen ($7.53 billion) for the current fiscal year. And when the full extent of the writedowns of all its recent European, U.S. and Asian investments are totaled, the bill for the ambitious globalization strategy pursued by Japan's-and Asia's-most valuable company over the past few years could exceed $10 billion. NTT DoCoMo clearly has the cash flow from its domestic business to avoid by a long way the high profile fate of now bankrupt Swissair. However, the two companies' approaches to global strategy provide interesting parallels and lessons for other international players in all industries.
机译：日本领先的移动运营商NTT DoCoMo Inc.在4月初宣布，将减记对AT＆T Wireless Services Inc.的投资减值，此举预计将造成约1万亿日元（75.3亿美元）的特别损失当前会计年度。如果将其最近在欧洲，美国和亚洲的所有投资的减记总额全部计入，那么日本和亚洲最有价值的公司在过去几年中奉行的雄心勃勃的全球化战略的账单可能超过100亿美元。 NTT DoCoMo显然从其国内业务中获得了现金流，从长远来看可以避免现在破产的瑞士航空的高调命运。但是，两家公司的全球战略方法为所有行业的其他国际参与者提供了有趣的相似之处和教训。

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