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首页> 外文期刊>The Asian Wall Street Journal >Colgate's Indian Unit Works to Maintain Its Market Lead
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Colgate's Indian Unit Works to Maintain Its Market Lead

机译：高露洁印度分公司努力保持其市场领先地位

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New Delhi―Por more than six decades, Colgate-Palmolive's Indian unit ruled the country's oral-care market, piling up huge profit in the absence of major competition from local or foreign companies. That is, until the economic reforms last decade loosened restrictions on foreign businesses, enabling companies such as Unilever's India subsidiary, Hindustan Lever, to launch an all-out assault on Colgate-Palmolive India. Investors liked the idea that Colgate India enjoyed a virtual monopoly on toothpaste in the world's second-most populous country, especially since oral care is 90% of the Indian company's sales. Colgate India was synonymous with toothpaste in India―from the smallest village to the biggest city. So popular that consumers would ask for a "Colgate" rather than a tube of toothpaste. But that was then. Deregulation and competition have hammered away at Colgate India's sales and stock price, and lethargic advertising didn't help. So the U.S. parent of Colgate India sent in a heavy hitter to halt the decline of India's most dominant brand. Analysts say it has helped, but Colgate India's problems may not be over.
机译：新德里-高露洁-棕榄（Colgate-Palmolive）在印度的分支机构已超过六十年，统治着该国的口腔护理市场，在没有本地或外国公司激烈竞争的情况下积累了巨额利润。就是说，直到最近十年的经济改革放松了对外国企业的限制，使联合利华（Unilever）印度子公司Hindustan Lever等公司能够对高露洁（Colgate-Palmolive）印度发动全面进攻。投资者喜欢高露洁印度公司在世界第二人口大国几乎垄断了牙膏的想法，尤其是因为口腔护理产品占印度公司销售额的90％。高露洁印度是印度牙膏的代名词-从最小的村庄到最大的城市。如此受欢迎以至于消费者会要求使用“高露洁”而不是一支牙膏。但是那是那时。放松管制和竞争已经打击了高露洁印度公司的销售和股票价格，昏昏欲睡的广告也无济于事。因此，高露洁印度公司的美国母公司打了重击，以制止印度最主要品牌的衰落。分析人士说，这有所帮助，但高露洁印度的问题可能还没有结束。

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