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Exploring the motivations for live posting during entertainment television viewing

机译：探索娱乐电视收看现场直播的动机

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摘要

Rooted in the Uses and Gratification approach, this study investigated the motives of live posting, a media behavior that is fundamental to Social TV/second screening. Focus group interviews with 33 participants generated 19 motivational items that were original to live posting. Factor analysis based on college student samples (n = 259) revealed four classes of motivations: social connection, catharsis, engagement, and extending enjoyment. Of these, extending enjoyment significantly predicted the frequency of live posting in general. Although there were no gender differences across the identified motives, different patterns in predicting the frequency of live posting via specific platforms such as Twitter and instant message services were revealed. Results were discussed in light of their theoretical and practical implications.
机译：扎根于“使用和满足”方法，本研究调查了实时发布的动机，这种行为是社交电视/第二次放映的基础。焦点小组对33位参与者的访谈产生了19项激励性项目，这些内容最初是现场发布的。根据大学生样本（n = 259）进行的因素分析显示了四类动机：社交联系，宣泄，参与和扩展享乐。在这些活动中，延长的娱乐时间总体上显着预测了实时发布的频率。尽管在确定的动机上没有性别差异，但揭示了通过特定平台（例如Twitter和即时消息服务）预测实时发布频率的不同模式。根据结果​​的理论和实践意义对结果进行了讨论。

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  • 来源
    《Atlantic journal of communication》 |2019年第5期|169-182|共14页
  • 作者

    Qihao Ji;

  • 作者单位

    Lowell Tomas School of Communication and the Arts Marist College Poughkeepsie New York USA;

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