Fibre advancement Andy Wynne, CEO of Levana parent company The Merino Company, says new developments in fibre are a response to evolving market conditions.rn"The current market has seen a growth in requests for unique product offerings, with more demand placed on fibres and fabrics that have the ability to not only look and feel good, but to also perform well in terms of moisture management, odour resistance, and thermoregulation."
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