Industry members in attendance at the 9th TTNA Annual Conference, held recently at the Royce Hotel in St Kilda, were told to embrace technology and think up new ways to increase their companies' relevance to consumers. Experts on a range of topics - from Victoria's new desalination plant, to Twitter, China and ways to embrace new technologies - say the global financial crisis is forcing all executives, managers and business owners to establish new strategies for navigating the current business downturn.
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