A smarter supply chain can provide a business with a competitive advantage and lead to savings of at least 30 per cent.rnBruce dowling, pacific Network general manager supply chain, suggests companies previously often saw a supply chain as representing a cost.rn"Now, supply chains are being seen as capable of adding a sustainable competitive advantage," he says. "The ability to source cheaper at origin is becoming more difficult as the nuances of the market change. Businesses can't, for example, source goods 20 per cent cheaper this year compared with last year, it's become more difficult. A supply chain has developed into an area under scrutiny, not freight rates, but the entire chain."
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