The Homeworkers Code of Practice and the No Sweat Shop label have been rebranded in a bid to shed any negative perceptions about the initiative.rnA decision to change the name to Ethical Clothing Australia is already having a positive impact on the industry.rnEmer Diviney, national program coordinator, said there had been a significant increase in companies seeking to be accredited as well as firms interested in using the label.rnThe rebranding occurred after a research project into the No Sweat Shop label, funded by the federal government, revealed that the industry and consumers sought a more positive message.
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