Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

著录项

• 来源
  《Australian Journal of Management》 |2017年第2期|308-327|共20页
• 作者

  Bucic Tania; Liem Viet Ngo; Sinha Ashish;

  展开▼
• 作者单位

  UNSW Australia, UNSW Business Sch, UNSW Kensington Campus, Sydney, NSW 2052, Australia;

  UNSW Australia, UNSW Business Sch, UNSW Kensington Campus, Sydney, NSW 2052, Australia;

  UNSW Australia, UNSW Business Sch, UNSW Kensington Campus, Sydney, NSW 2052, Australia;

  展开▼
• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Customer relationship management; innovation; market orientation behaviour; market orientation culture; M310; M19; M100;

  机译：客户关系管理;创新;市场导向行为;市场导向文化;M310;M19;M100;