Prografica's transition from printer to full-service multichannel marketing firm has not been easy, but after a year of development it expects 2015 to be its best year yet. Kerim El Gabaili, CEO, says the acquisition of media agency McDowall Creative in August 2012 did not go as well as hoped, mostly due to culture clashes, and left growth flat this year. He says, "We have been licking our wounds but we gained some priceless intellectual property and it prompted us to do a bit of soul searching and improve our business significantly.
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机译：Prografica从打印机过渡到提供全方位服务的多渠道营销公司并非易事，但经过一年的发展，它预计2015年将是迄今为止最好的一年。首席执行官Kerim El Gabaili表示，2012年8月对媒体代理商McDowall Creative的收购未能如愿以偿，这主要是由于文化冲突造成的，并且今年的增长保持平稳。他说：“我们一直在舔伤口，但我们获得了一些无价的知识产权，这促使我们进行了一些深入的探索，并显着改善了我们的业务。
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