Traditional packaging printers are not used to dealing with the small numbers that digital offers, again providing an opportunity for new entrants to the sector. One of these is Mediaware Digital in Ireland, which has a Xerox press connected to a Stora Enso Gallop finishing line. It produces personalised packaging for Microsoft, adding a customer name to each carton and printing only when an online purchase is made. Director Noel Candon explains: "Microsoft needed to address a supply chain problem. Now they only supply goods to order, and we print on demand. The quality is consistent, better than litho, and we have never had an issue even though we have printed thousands of boxes for them."
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