Mere's one great way to lose 75 percent of your potential customers: Let your salespeople give the same presentation to everyone who walks through the showroom. The fix: Identify different types of customers and "learn how to close them the way they like to be closed," says consultant Marc Smith of the Cardone Group. Doing so prepares salespeople for the most common objections different customers will have, adds service and parts director Ken Jenkins, Midland Ford/Lincoln/Mercury, Midland, Mich.
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机译：仅仅是失去75％的潜在客户的一种好方法：让您的销售人员向走进展厅的每个人进行相同的演示。解决方法：确定不同类型的客户，并“学习如何以他们喜欢的关闭方式来关闭他们，” Cardone集团的顾问马克·史密斯（Marc Smith）说。这样做可以为销售人员做好准备，以应对不同客户最常见的异议，并增加服务和零件总监肯·詹金斯（Menland Ford / Lincoln / Mercury，密歇根州米德兰）。
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