Chevrolet, Chrysler, Ford, and Mercury dealerships each had salesperson turnover greater than 60 percent in 2008, says CNW Marketing. With auto sales plummeting and discouraging economic news a daily diet, how can dealers retain their salespeople?rn"Pay them for the steps they take that lead to a sale," says Nyle Maxwell, Nyle Maxwell Pontiac/GMC, Round Rock, Tex., whose 13-per-rnson sales force has remained steady since September. "Compensate them for contacting previous customers, getting referrals, and staying productive."
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