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Sales

机译：营业额

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摘要

In today's sales environments, you want to make sure you're dedicating your resources to the right customers. Few enterprises truly understand the actual profits generated by the individual sales they make. Most metrics for sales effectiveness are monitored by reviewing top line revenue results. Yet the most critical determinant of on-going business viability is understanding what revenue actually drops to the bottom line after all costs have been taken into account. You must understand what profit is generated by sales to each of your clients. Then consider the benefits and vulnerabilities the cumulative impact these sales mean to your business. Knowing the breakdown of the profitability by the individual sales to your clients can have a significant impact on your ability to achieve your business goals.
机译：在当今的销售环境中，您需要确保将资源专用于合适的客户。很少有企业真正了解其个人销售所产生的实际利润。多数销售效率指标是通过查看顶线收入结果进行监控的。然而，持续的业务可行性的最关键决定因素是了解在考虑所有成本之后，哪些收入实际上下降到了底线。您必须了解销售给每个客户所产生的利润。然后，考虑这些销售对您的业务产生的累积影响所带来的好处和漏洞。知道对客户的单个销售对利润的细分可能会对您实现业务目标的能力产生重大影响。

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