Big Bet Gone Wrong

Jens Flottau

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Big Bet Gone Wrong

机译：大赌注错了

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On Dec. 19, 2000, Jean-Luc Lagardere, co-chairman of the newly formed EADS, stood in front of a big crowd in Toulouse where he and his German colleague Manfred Bischoff had just announced the launch of the biggest commercial aircraft ever-the A380. "We will achieve superior profitability," Lagardere confidently predicted. And Bischoff said with equal certainty: "There is a sufficient market" for the aircraft that would transform air transport much like the Boeing 747 did in the 1970s.

机译：2000年12月19日，新成立的EADS联合主席让·卢克·拉加德雷（Jean-Luc Lagardere）站在图卢兹的一大群人面前，他和他的德国同事曼弗雷德·比绍夫（Manfred Bischoff）刚刚宣布推出有史以来最大的商用飞机， A380。拉加德雷自信地说：“我们将实现卓越的盈利能力。”比绍夫同样可以肯定地说：“这架飞机有一个足够的市场”，就像波音747在1970年代所做的那样，它将改变航空运输方式。

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《Aviation Week & Space Technology》 |2016年第15期|20-21|共2页
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Jens Flottau;
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收录信息美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
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Big Bet Gone Wrong

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