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Staying Humble

机译:保持谦虚

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摘要

A couple of years ago SAS was on the brink of bankruptcy as it suffered from high labor costs, increased low-cost carrier competition and a complex shareholders structure, with the governments of Sweden, Denmark and Norway owning a stake and having their say. But its near-death experience seems to have worked miracles: Scandinavia's largest airline is headed for a full-year profit and embarking on a major expansion of long-haul operations that will add 300,000 seats to its intercontinental network. This might not seem a lot compared to Lufthansa or Air France, but for SAS, which carried just 27.3 million passengers systemwide in 2014, it's a major-and daring-step and investment.
机译:几年前,SAS因高昂的劳动力成本,低成本航空公司的竞争加剧以及复杂的股东结构而濒临破产,瑞典,丹麦和挪威政府拥有股份并拥有发言权。但是,它的濒​​死体验似乎创造了奇迹:斯堪的纳维亚半岛最大的航空公司即将获得全年利润,并着手进行长途航班的大规模扩张,这将为其洲际网络增加300,000个座位。与德国汉莎航空或法国航空相比,这似乎并不算什么,但对于SAS而言,这是一个重大而又大胆的举措,也是SAS的一项重大举措,2014年,SAS在全系统运送的旅客只有2730万人次。

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