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Premium Push

机译：高级推送

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How does a legacy airline compete in a market increasingly dominated by low-cost carriers? In the case of Philippine Airlines (PAL), the answer lies not in taking on its budget rivals at their own game, but rather in sharpening its focus on markets and customer segments where it holds an advantage. This approach has meant a strategic shift for PAL. The carrier's previous management had configured many aircraft and services with a no-frills product. But since an ownership change in October last year, the airline has moved toward a uniform full-service model. Premium cabins will be installed where necessary, and the lucrative North American operations improved. New aircraft deliveries and prospective orders will help with both goals. The management change occurred when the Lucio Tan Group bought back the 49% share it had sold to San Miguel Corp. a few years earlier. This returned Jaime Bautista to the position of airline president, and the new management team immediately launched a thorough review of PAL's strategy.
机译：传统航空公司如何在日益由低成本航空公司主导的市场中竞争？对于菲律宾航空公司（PAL），答案不在于在自己的游戏中与预算竞争对手竞争，而在于将重点放在拥有优势的市场和客户群上。这种方法意味着PAL的战略转变。承运人以前的管理层已经为许多飞机和服务配置了简洁的产品。但是自从去年10月所有权变更以来，该航空公司已朝着统一的全方位服务模式迈进。必要时将安装高级客舱，并改善了北美地区有利可图的运营。新飞机的交付和预期订单将有助于实现这两个目标。当卢西奥·谭集团（Lucio Tan Group）购回了几年前出售给San Miguel Corp.的49％股份时，发生了管理层变动。这使Jaime Bautista再次担任航空公司总裁一职，新的管理团队立即对PAL的战略进行了全面审查。

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