EADS's decision to change its name to Airbus Group is more than cosmetic. The rebranding symbolically concludes more than four decades of cross-border consolidation while recognizing the formidable power of the Airbus moniker. Given the European aircraft manufacturer's modest start in 1969-70-when Boeing, Douglas and Lockheed enjoyed a robust near-monopoly worldwide-this switch in names is a remarkable achievement.
展开▼
