SAS Scandinavian Airlines is embarking on a new strategy that will build on the deep cuts already made to its cost structure and move the airline even further away from the traditional hub-and-spoke legacy business model. While new SAS CEO Rickard Gus-tafson does not reveal much about his new "4Excellence" strategy, details of which will be released later this year, some key targets have been set. SAS plans to reduce its unit costs by 3-5% annually over the next four years, more than 20% combined. That comes on top of the 23% improvement achieved since 2008, when the previous program, Core SAS, was launched.
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