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Bewildering Bookings

机译:令人困惑的预订

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摘要

Unusual booking patterns are making it more difficult for airlines to gauge actual demand, further complicating efforts to deal with the huge fall in premium traffic and overall declines in passenger numbers and yields.rn"What people are not doing is booking 30-60-90 days out. They are deciding this week,that they are going to go and make the booking and go," says Airbus Chief Operating Officer for Customers John Leahy.rnRoyal Jordanian is one of the airlines witnessing a shift in booking patterns. Customers are buying tickets closer to their travel date, even if they must pay more, says the airline's president and CEO, Samer Majali. The decrease in forward-booking has impacted cash flow, which means the airline's financial situation is tighter than it was expected to be.
机译:不寻常的预订模式使航空公司更难以衡量实际需求,使应对溢价巨大下降以及旅客人数和收益率整体下降的努力更加复杂。rn“人们没有做的就是预订30-60-90几天后,他们决定在本周去预订并继续预订。”空中客车公司客户首席运营官John Leahy说道。约旦皇家航空公司是目睹预订模式转变的航空公司之一。该航空公司总裁兼首席执行官Samer Majali表示,即使他们必须支付更高的价格,顾客仍在购买接近他们旅行日期的机票。远期预订的减少影响了现金流,这意味着该航空公司的财务状况比预期的要紧。

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