COMMENTARY

Joseph C. Anselmo

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COMMENTARY

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The Iridium mobile satellite venture is a case study on how innovative technology can be confused with market innovation. The network of 66 interconnected low-orbit satellites was a marvel in the 1990s, enabling phone calls to be placed from any point on the globe. But Iridium's backers did not foresee the explosion in the use of low-cost terrestrial cellular telephones that occurred while their satellites were being built and orbited. By the time the service was inaugurated in late 1998, only a trickle of users were willing to pay $3-8 a minute to use a brick-sized phone that did not work indoors. Iridium was bankrupt within nine months and ultimately burned investors for $5 billion. Competitor Globalstar would later meet a similar fate.

机译：铱星移动卫星事业是一个关于如何将创新技术与市场创新相融合的案例研究。在1990年代，由66个相互连接的低轨道卫星组成的网络令人赞叹不已，从而可以在全球任何地方拨打电话。但是，铱星的支持者并未预见到在建造和运行卫星时使用低成本地面蜂窝电话的爆炸式增长。到1998年年底开始启用这项服务时，只有一小部分用户愿意每分钟支付3至8美元，才能使用在室内无法使用的砖头大小的电话。铱在九个月内破产，最终烧掉了50亿美元的投资者。竞争对手Globalstar后来也会遇到类似的命运。

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《Aviation Week & Space Technology》 |2009年第13期|10|共1页
作者
Joseph C. Anselmo;
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收录信息美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
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