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Doubling Down

机译：加倍

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That master plan has worked for Bombardier, and the timing could not be better. Company executives managed to convince their board in 2011 to launch a new product, probably helped by the fact that part of the cost would be covered by the engine manufacturer. They unveiled the resulting two new business aircraft this year-just as market indicators are turning green.The airframer added one dimension to the strategy-stealth. It designed and began testing its new products secretly. The effort was successful, considering the undercover flight tests, transatlantic flight of an aircraft to a trade show and engine certification (see page 43).Bombardier's doubling down on large business jets is also a clear indication of what its strategy will look like now that Airbus is about to take majority control of the C Series airliner program. That strategy had not beenclear, as the company struggled with the massive financial impact of the new commercial aircraft and directed most management attention toward fixing that problem. But the executive teamfound energy to think of the manufacturer's other pillar.
机译：那个总体规划为庞巴迪工作了，时机再好不过了。公司高管设法说服董事会在2011年推出新产品，这可能是由于部分成本将由发动机制造商承担的事实有所帮助。他们在今年发布了两架新的公务机-就在市场指标转为绿色之际。 r n飞机机身为战略隐身增加了一个层面。它设计并开始秘密地测试其新产品。考虑到秘密飞行测试，飞机跨大西洋飞行参加贸易展览并获得发动机认证（参见第43页），这项努力取得了成功。 r n庞巴迪加倍使用大型公务机也清楚地表明了其战略前景就像现在一样，空中客车公司即将控制C系列客机计划。由于该公司在新型商用飞机的巨大财务影响下苦苦挣扎，并将大多数管理人员的注意力转移到解决该问题上，因此该策略还不清楚。但是，执行团队发现了制造商的另一个支柱的精力。

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