PRIMERA AIR, THE EUROPEAN AIRLINE SECTOR'S LATEST CASUALTY,highlights not just the fiercely competitive environment all carriers are navigating but more specifically the precarious nature of long-haul low-cost operations.The long-haul low-cost carrier (LHLCC) business model, established in Asia and expanding in Europe and other regions, is the aviation sector's latest answer to traffic that is growing fast-the International Air Transport Association expects 7.8 billion passengers will fly in 2036.
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