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Boeing May Reset the NMA Sequence as Airbus Launches the A321XLR

机译:波音可能会将NMA序列重置为空中客车启动A321XLR

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When Airbus Chief Commercial Officer Christian Scherer looked back at a long and exhausting Paris Air Show, he said he felt "mild, if not violent, satisfaction." The biannual event was exhausting for the Airbus sales director because he spent more time onstage announcing orders than many might have anticipated-and even more time trying to finalize deals behind the scenes. "Violent satisfaction" kicked in for the same reasons. Airbus had come to the show looking to prove that its approach to filling the space between the traditional single-aisle aircraft and widebodies works well, to the extent that it significantly shrinks the addressable user base for Boeing's proposed new midmarket airplane (NMA). It is fair to assume that the total of commitments and specific deals for the newly launched A321XLR will add to the pressure on Boeing to proceed with the NMA and bring it to market sooner rather than later. American Airlines' decision to replace its Boeing 757 fleet with the XLR is particularly painful, because the carrier was a key target in the NMA sales campaign. Yet American, which ordered the original Airbus A320neo family in 2011 and so forced Boeing to launch the 737 MAX in 2012, did not wait. Others, particularly those needing to replace larger 767s, may go in different directions.
机译:当空客首席商业官Christian Scherer看了一场漫长而疲惫的巴黎航空展,他说他觉得“温和,如果不是暴力,满意。”飞行器销售总监的两端事件是耗尽的,因为他花了更多的时间宣​​布订单比许多人预期 - 甚至更多的时间试图完成幕后的达成交易。出于同样的原因,“暴力满意度”踢了。空中客车来到节目中寻求证明其填补传统单向航空器和宽边之间的空间的方法很好,这一切良好,即它显着缩小了波音的可寻址用户群的建议的新中型飞机(NMA)。它公平地假设新推出的A321XLR的承诺和具体交易将增加到波音的压力,以便与NMA进行,并将其推向市场而不是以后。美国航空公司的决定用XLR替代其波音757舰队,特别是痛苦,因为承运人是NMA销售活动中的一个关键目标。然而美国,2011年订购了原来的空中客车A320neo家族,因此迫使波音在2012年推出737 Max,并没有等待。其他人,特别是那些需要更换更大的767年的人,可以进入不同的方向。

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