Aviation Week Network hosted PwC leaders to discuss technology disruption as the driver of today's aerospace and defense strategies, and the role M&A plays in propelling this disruption. Here's a sample: AW: You are proposing that strategy during an era of rapid technology advances is much different than in the past. Why and how so? A Bill Lay: We have been looking at this shift for the past six or seven years. Organizations were finding that they might have all the assets they needed to be a market leader and win new business - they had the right people, the advances in technology, all the assets. And yet they were being beaten. It turns out that many companies have a very clear vision around market strategy and operational strategy. But they tend to look at technology strategy as strategy roadmaps versus evaluating what technologies are developing, what this means to the company's future, where the company wants to be in terms of emerging technologies? If you apply market strategy to markets that don't yet exist, you get some very unusual outputs. That's where technology curves and technology chain strategy come in.
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