The competition and lower feres produced by airline deregulation have enabled many more people to fly, and to fly more often, for both business and personal reasons. When I first started working on the creation of Southwest Airlines, only 15% of adults in the U.S. had ever flown on even one commercial flight. Today, that percentage is around 85%. The number of domestic trips by air has increased by more than 200% since deregulation in 1978. Thus, economic deregulation of the airline industry has enormously increased passenger demand and placed the convenience of flight within the reach of most American citizens, just as desired and predicted.
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