In contrast with more conventional strategies pursued by other major airlines, the SAirGroup, Swissair's parent company, seeks to evolve into a highly diversified "aviation group." The long-term goal is expected to boost revenues and smooth the impact of air transportation's weak profitability and recurrent downturns. Swissair nevertheless expects that the Qualiflyer Group, an 11-member global alliance, will further expand, acquire a stronger market share and generate significant economies of scale.
展开▼
