Generalized Electronic Interviewing System (GEIS): A program and scripting method for conducting interviews in multiple modes

ROSS CORKREY; LYNNE PARKINSON

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Generalized Electronic Interviewing System (GEIS): A program and scripting method for conducting interviews in multiple modes

机译：通用电子面试系统（GEIS）：一种以多种方式进行面试的程序和脚本方法

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A program called the Generalized Electronic Interviewing System (GEIS) was developed for conducting interviews, using computer-assisted telephone interview (CATI) and interactive voice response (IVR) modes without the need for a programmed interface. GEIS questionnaires were prepared using a common script syntax in all supported modes. Scripted development allowed for rapid interview development without the need for programming. A GEIS script specified the following: question texts, including variable texts; answer option texts; numeric codes for answers; range check information; logical question-branching information; interview status information; do-loop information; and IVR information, such as key codes and voice messages. GEIS thoroughly checked scripts for logical or syntactical errors. GEIS required SAS Version 8.0, and survey data were accumulated within SAS data sets. An application of GEIS to conduct a survey involving CATI, IVR, and a combined hybrid method is described. The CATI results deviated in the direction expected for sensitive questions, whereas IVR obtained a small sample size, rendering the results unreliable. However, the hybrid method was found to provide more accurate telephone survey data on alcohol consumption than did CATI alone. The program may be downloaded from the Psychonomic Society Web archive at www.psychonomic.org/archive/.

机译：开发了一个称为通用电子面试系统（GEIS）的程序，用于进行面试，它使用计算机辅助电话面试（CATI）和交互式语音应答（IVR）模式，而无需编程接口。在所有支持的模式下，使用通用脚本语法准备了GEIS调查表。脚本化开发无需进行编程即可快速进行面试开发。 GEIS脚本指定了以下内容：问题文本，包括变量文本；回答选项文本；答案的数字代码；范围检查信息；逻辑的问题分支信息；面试状态信息；循环信息；和IVR信息，例如按键代码和语音消息。 GEIS彻底检查了脚本是否存在逻辑或语法错误。 GEIS需要SAS版本8.0，并且调查数据是在SAS数据集中累积的。描述了GEIS在进行涉及CATI，IVR和组合混合方法的调查中的应用。 CATI结果偏离了敏感问题的预期方向，而IVR获得的样本量很小，因此结果不可靠。但是，发现混合方法比单独使用CATI可以提供更准确的酒精消费电话调查数据。该程序可从Psychonomic Society Web存档下载，网址为www.psychonomic.org/archive/。

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《Behavior Research Methods, Instruments & Computers》 |2004年第4期|p.784-796|共13页
作者
ROSS CORKREY; LYNNE PARKINSON;
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School of Biological Sciences, University of Aberdeen, Lighthouse Field Station, George Street, Cromarty, Ross-shire IV11 8YJ, Scotland;

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正文语种 eng
中图分类心理学;
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Generalized Electronic Interviewing System (GEIS): A program and scripting method for conducting interviews in multiple modes

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