An empirical investigation of the consumer demand for digital television application services

Hsien-Tang Ko; Chi Chang; Nan-Shiun Chu

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An empirical investigation of the consumer demand for digital television application services

机译：消费者对数字电视应用服务需求的实证研究

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摘要

In the era of convergence of digital television (DTV) broadcasting and internet, DTV application services will be the key to success. Through theoretical and empirical analysis, this study showed that the integrated model which includes basic products/services, value-added services, interactive services, and behavioural intention is applicable to explain consumer's demands of DTV application services. Results indicated that value-added services is the most important factor affecting the behavioural intention to adopt DTV application services, while interactive services is the best way to create consumer's emotional value. In addition, this study also provided some impetus for both researchers and practitioners.

机译：在数字电视（DTV）广播和互联网融合的时代，DTV应用服务将是成功的关键。通过理论和实证分析，研究表明，包含基本产品/服务，增值服务，交互服务和行为意图的集成模型可用于解释消费者对DTV应用服务的需求。结果表明，增值服务是影响采用DTV应用程序服务的行为意图的最重要因素，而交互式服务则是创造消费者情感价值的最佳途径。此外，这项研究还为研究人员和从业人员提供了一些动力。

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来源
《Behaviour & Information Technology》 |2013年第6期|397-409|共13页
作者
Hsien-Tang Ko; Chi Chang; Nan-Shiun Chu;
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作者单位

Industry Support Division, Institute for Information Industry, 11 F-1, No. 3-1, Yuan Qu St., Taipei, 115, Taiwan;

Market Intelligence & Consulting Institute, Institute for Information Industry, 19F, No. 216, Sec. 2, Dunhua S. Rd., Taipei, 106, Taiwan;

Market Intelligence & Consulting Institute, Institute for Information Industry, 19F, No. 216, Sec. 2, Dunhua S. Rd., Taipei, 106, Taiwan;

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原文格式 PDF
正文语种 eng
中图分类
关键词
experience economy; Kano model; innovation diffusion theory; DTV;

机译：体验经济;卡诺模型创新扩散理论;数字电视;

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An empirical investigation of the consumer demand for digital television application services

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